SEO made simple.
What Aspects of SEO Do You Want To Learn About?
An SEO resource
This is a pretty complex field and I’ve encountered enough frustrated or perplexed business owners to understand the hurdles it creates. My goal is to break that down as much as possible.
…can help you determine what’s missing from your site, what to prioritize, and who to follow. Straight to the goods. No fluff.
Hacks, Tricks, & Strategy
Everyone has an opinion about SEO. Some love it, some hate it, some profess to be experts at it, and some offer it as an add-on to a completely unrelated set of services. Who do you listen to?
I’ll tell you that in the 12+ years I’ve been doing this I’ve read hundreds of articles parroting the same information. Some of it correct, but trite, based on the latest assumptions about Google’s algorithms. (Or stuff that worked years ago and hasn’t been viable for awhile.)
My work, especially with this site and my Youtube channel, is largely about demystifying SEO. Whether that’s answering community questions, explaining how to set up and use various tools, or offering my opinions about things going on in the industry. There’s a lot of ego in marketing. I like to think that acting like a real person, having a real conversation, is what people want most — and what will win out.
While we’re on that topic, let’s dispel a few other illusions.
SEO means a lot of things, and involves a lot of tools. Very few SEOs really do it all (at least without a long campaign), and that’s because that would require more than many clients have a budget for, and many aspects of SEO are a matter of diminishing returns in the short term.
But here’s a protip: it’s less about doing literally everything under the sun each month and more about doing a good group of core things really well.
You’re relying on skill and discernment for an efficient campaign. If there are 100 tools in this hypothetical toolbox, it’s often a game of picking the 25 at a time with the biggest bang for the buck.
I say that to say this: sometimes a person will see a marketer not using a given technique someone else does, and they’ll assume a lack of knowledge. SEOs often differ about the priority of certain tasks, or specialize in different areas, and it doesn’t mean that either are wrong.
Other times you’ll see the opposite scenario. Often times each component of SEO is simply referred to as “SEO”, even if that component is a fairly small piece of it. Owning one hammer doesn’t necessarily make you a carpenter.
Feedback From Winston Salem & Greensboro
Emily Cole, Your Answer
…I highly recommend Brian and The SEOptimist to anyone looking to grow their business online! From design to messaging, it’s nice to have someone I can trust to call with questions and ideas.
Troy Hurst, Planet Reflex
Brian did a tremendous job in shooting a series of video segments, to help promote my business. He was punctual, flexible in creating different video shots and patient, as we did several segments which required re-taping and edits. I would highly recommend Brian and applaud his creativity, attention to detail and production talent and will use him again for future work. Thanks, Brian!
Not only was his work high quality, but he offered valuable insights and tips into continuing to boost the SEO performance of the site moving forward. I highly recommend The SEOptimist for the SEO needs of any small business!
Andre Bass, A-1 Renovation
Listen well with his clients and provides quick services.
Alex Garcia, Suits & Tech
The difference in the site was significant — we looked at our Adsense numbers and saw a huge jump in traffic after the changes.
Stephen Bagby, Cool Breeze 1250
Brian at The SEOptimist was a game changer for us. His blog posts are relevant and have helped us move up on the organic searches. We highly recommend Brian.
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