The SEOptimist

SEO made simple.

Straight talk for small and medium sized businesses…

…looking to make an impact and escape the plateau of stagnant online performance.

Looking for someone to run a web marketing campaign for you? Or maybe you’re interested in doing your own SEO and don’t know where to begin?

You’re looking at the solution.

Some SEO agencies

…operate like a production line, relying on volume to feed large teams. Too often the focus isn’t personalized care or your message, just getting it done.

SEO consulting

…can help you determine what’s missing from your site, what to prioritize, and who to follow. Straight to the goods. No fluff.

Hacks, Tricks, & Strategy

Everyone has an opinion about SEO. Some love it, some hate it, some profess to be experts at it, and some offer it as an add-on to a completely unrelated set of services. Who do you listen to?

I’ll tell you that in the 10+ years I’ve been doing this I’ve read hundreds of articles parroting the same information. Some of it correct, but trite. A lot of the rest of it? Based on theories, the latest assumptions about Google’s algorithms, or stuff that worked years ago and hasn’t been viable for awhile.

My work, especially with this site and my Youtube channel, is largely about demystifying SEO. Whether that’s answering community questions, explaining how to set up and use various tools, or offering my opinions about things going on in the industry. There’s a lot of ego in marketing. I like to think that acting like a real person, having a real conversation, is what people want most — and what will win out.

While we’re on that topic, let’s dispel a few other illusions.

SEO means a lot of things, and involves a lot of tools. Very few SEOs really do it all (at least without a long campaign), and that’s because that would require more than many clients have a budget for, and many aspects of SEO are a matter of diminishing returns in the short term.

But here’s a protip: it’s less about doing literally everything under the sun each month and more about doing a good group of core things really well.

You’re relying on skill and discernment for an efficient campaign. If there are 100 tools in this hypothetical toolbox, it’s often a game of picking the 25 at a time with the biggest bang for the buck.

I say that to say this: sometimes a person will see a marketer not using a given technique someone else does, and they’ll assume a lack of knowledge. SEOs often differ about the priority of certain tasks, or specialize in different areas, and it doesn’t mean that either are wrong.

Other times you’ll see the opposite scenario. This is when an agency offers a couple small components of SEO and calls those “SEO services”. Example? Say they’ll help you straighten our your local directory listings, and that’s it. Local citations are indeed a part of SEO, but compared to your website itself are relatively minor. If that agency doesn’t also address the website, it’s a bit like owning one hammer and calling yourself a carpenter.

Feedback From Winston Salem & Greensboro

Troy Hurst, Planet Reflex

Brian did a tremendous job in shooting a series of video segments, to help promote my business. He was punctual, flexible in creating different video shots and patient, as we did several segments which required re-taping and edits. I would highly recommend Brian and applaud his creativity, attention to detail and production talent and will use him again for future work. Thanks, Brian!

Alex Garcia, Suits & Tech

The difference in the site was significant — we looked at our Adsense numbers and saw a huge jump in traffic after the changes.

Ian McIlwraith

Not only was his work high quality, but he offered valuable insights and tips into continuing to boost the SEO performance of the site moving forward. I highly recommend The SEOptimist for the SEO needs of any small business!

Stephen Bagby, Cool Breeze 1250

Brian at The SEOptimist was a game changer for us. His blog posts are relevant and have helped us move up on the organic searches. We highly recommend Brian.

Andre Bass, A-1 Renovation

Listen well with his clients and provides quick services.

Emily Cole, Your Answer

…I highly recommend Brian and The SEOptimist to anyone looking to grow their business online! From design to messaging, it’s nice to have someone I can trust to call with questions and ideas.

Latest from the bloggity

Google Penalty Advice For Experimenters

If you've been experimenting with different SEO techniques you may have gotten stung with a Google penalty from one or more of those activities. In this post we'll go over what you can do about that to get your website back on track and in Google's good graces. First...

“Duplicate Content Won’t Hurt My Site,” and Other Silliness

"Hey, I could just create a huge repository of industry-specific content and sell it over and over to clients in those industries!" said a whole lot of companies at one time. This was years ago when the world of SEO was way more Wild West than in 2019. A few major...