Broaden your website’s reach. Connect with your readers through humanized content. Simplify your lead generation.
Aside the SEO campaigns and consulting work I do, my mission is to be a resource for small business owners who aren’t sure where to begin or what tools to use. Whether you’re a bootstrapping entrepreneur or an aspiring SEO pro, I’d like to help you grow.
Learn a little about me and my philosophy for websites, or…
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What Aspects of SEO Do You Want To Learn About?
An SEO resource
This is a pretty complex field and I’ve encountered enough frustrated or perplexed business owners to understand the hurdles it creates. My goal is to break that down as much as possible.
…can help you determine what’s missing from your site, what to prioritize, and who to follow. Straight to the goods. No fluff.
Hacks, Tricks, & Strategy
Everyone has an opinion about SEO. Some love it, some hate it, some profess to be experts at it, and some offer it as an add-on to a completely unrelated set of services. Who do you listen to?
I’ll tell you that in the 12+ years I’ve been doing this I’ve read hundreds of articles parroting the same information. Some of it correct, but trite, based on the latest assumptions about Google’s algorithms. (Or stuff that worked years ago and hasn’t been viable for awhile.)
My work, especially with this site and my Youtube channel, is largely about demystifying SEO. Whether that’s answering community questions, explaining how to set up and use various tools, or offering my opinions about things going on in the industry. There’s a lot of ego in marketing. I like to think that acting like a real person, having a real conversation, is what people want most — and what will win out.
The SEOptimist Philosophy
While we’re on that topic, let’s dispel a few other illusions.
SEO means a lot of things, and involves a lot of tools. Very few SEOs really do it all (at least without a long campaign), and that’s because that would require more than many clients have a budget for, and many aspects of SEO are a matter of diminishing returns in the short term.
But here’s a pro tip: It’s less about doing literally everything under the sun each month and more about doing a good group of core things really well.
You’re relying on skill and discernment for an efficient campaign. If there are 100 tools in this hypothetical toolbox, it’s often a game of picking the 25 at a time with the biggest bang for the buck.
I say that to say this: sometimes a person will see a marketer not using a given technique someone else does, and they’ll assume a lack of knowledge. SEOs often differ about the priority of certain tasks, or specialize in different areas, and it doesn’t mean that either are wrong.
Other times you’ll see the opposite scenario. Often times each component of SEO is simply referred to as “SEO”, even if that component is a fairly small piece of it. Owning one hammer doesn’t necessarily make you a carpenter.
Feedback About The SEOptimist From Winston Salem & Greensboro
Felicia Jones – Koda’s Plea
As a volunteer web developer for our nonprofit Koda’s Plea, Brian has taken this role seriously by using his graphic design skills and technical computer skills to create, design, implement and monitor Koda’s Plea website. At any time if I see a need pertaining to our website Brian is always eager to assist and completes the task within 24 hours. Brian has shown me that he is a natural leader in developing our website and I am proud to have him to be a part of our volunteer team and has my highest endorsement/recommendation for any company seeking a web developer. Thank you Brian.
Kristie Staton – Creative Force
It is refreshing to work with a professional who is on top of his game. Brian Watkins knows his craft in SEO. I was privileged to have collaborated with him on a number of projects. Search engine optimization can be very complex, but Brian has such a strong grasp that he is able to explain it in laymen’s terms. What’s even better is his ability to approach the work so that businesses can actually achieve results after engaging with him.
Troy Hurst, Planet Reflex
Brian did a tremendous job in shooting a series of video segments, to help promote my business. He was punctual, flexible in creating different video shots and patient, as we did several segments which required re-taping and edits. I would highly recommend Brian and applaud his creativity, attention to detail and production talent and will use him again for future work. Thanks, Brian!
Brian is very knowledgeable and passionate about anything he does. He has helped our company find ways to grow using powerful tools that make life simpler. He knows data and why we were not getting the results we were looking for. One thing is to know how to market another is understanding what that translates to. He goes above and beyond finding the best solution for his clients and for that I am confident in our continued growing relationship.
Stephen Bagby, Cool Breeze 1250
Brian at The SEOptimist was a game changer for us. His blog posts are relevant and have helped us move up on the organic searches. We highly recommend Brian.
Not only was his work high quality, but he offered valuable & easy to understand insights and tips into continuing to boost the SEO performance of the site moving forward. I highly recommend The SEOptimist for the SEO needs of any small business!
Nelson S. – Nissen House
Brian’s advice and explanations were more thorough and thoughtful than I’d expected, and he is very generous with his time. Thanks a million for the help!
Clear SEO explanations spoken like a person and not a marketing person trying to dazzle with flashy language and metrics no one can understand. Brian’s advice made an obvious difference once we implemented it, both in terms of visitors and phone calls.
Kim Harvell – Pure And Light Minerals
Brian is so great to work with! He’s very versatile in his knowledge of ‘how to’ and has helped me in many areas of my business. He always takes the time to explain things to me so that I understand how they will help grow my customer base. His skills will help ANY company “locally” whether local in Winston or local in other states. I have recommended him to other entrepreneur friends and highly recommend him to you too!
Alex Garcia, Wolf Creative
The difference in the site was significant after Brian started making changes — we looked at our Adsense numbers and saw a huge jump in traffic.
Andre Bass, A-1 Renovation
Brian listens well with his clients and provides quick results. Phone calls from the website are consistent and drive a lot of our business since working with him.
Latest from The SEOptimist bloggity
Sure, the ultimate aim of keyword research is to get ideas for where we can get traffic from Google. So why would we want to do any research that doesn't have to do with Google? How would that information be useful? A good chunk of the answer to that question is this:...
If you've done any reading about SEO tactics over time you've likely heard of Alt tags and images. But beyond the superficial advice to load your keywords into the Alt tags, you may be wondering what separates a "meh" Alt tag from a good one. The simplest way to write...
Whenever I think of this question I often flash back to a memory of a friend of mine mentioning a web agency that had told her, "We put a bunch of keywords into your site." Whatever that means. My friend didn't know enough to ask questions, and especially didn't know...