The SEOptimist project began from a vision I had a ways back about the way we market on the web. I’d been in the digital marketing and SEO arena for many years, and worked in and out of agencies.

Each time I worked at an agency it shaped my skills when I returned to freelance, but in some cases it also showed me exactly what is wrong with its status quo. There are good reasons some people have a negative impression of SEO and web marketing itself, and any SEO worth their salt has probably encountered their share of prospects with that same story:

“I’ve already worked with several web people and my site still isn’t doing anything.”

It keeps happening because SEO is nebulous. The abundance of how-to articles out there about ranking, content creation etc. only makes it more overwhelming. Contradicting points, jargon, or trite and over-repeated tips make it hard to know who to follow, where to look, and what things to prioritize.

It doesn’t have to be that way.

Through 10 years of doing this I’ve not only learned a lot through trial by fire, I’ve also come upon several real experts whose advice is worth following. Every coaching session I do with clients involves structured, cherry-picked knowledge.

But just as importantly, they each walk away with a list of resources to continuously draw wisdom from as the industry evolves. In this way, they can cut through all the BS and jump right to the good stuff, from the people who will share it.

For my part I wanted a site and a name to hang my hat on to represent that effort. A place to share my own experiences and videos.

So here we go.