How Do SEO Tools Help, and Do You Need Them?

How Do SEO Tools Help, and Do You Need Them?

It’s certainly possible to do SEO using only free tools and doing certain types of research manually. I did for years, and I know a lot of small businesses that have, as well. What (paid) SEO tools are really bringing to the table for you are two things: Higher...
4 Ways To Hit Your Stride Marketing In 2024

4 Ways To Hit Your Stride Marketing In 2024

This has been a tough year for a lot of folks, and it’s an understandable sentiment to want to put some things in place to start 2024 off as strong and organized as possible. Here are some things I can recommend based on my own experience and associations. Start...
NAP Matters For SEO, But It’s Not Enough.

NAP Matters For SEO, But It’s Not Enough.

Pick an area of SEO that helps and you’ll see a hundred blog posts talking about it in a demonstrative way as if doing that thing is the answer. As if that proves that whoever is behind it has the silver bullet. I’m not here to throw shade, but what...