I know the title sounds a little adversarial, but I’ve seen so much of it that it’s a message I have to be straight up about. Consider this a public service announcement about web design and marketing budgets.
Genesis did have an excellent framework for SEO. Some of the most frequented blogs were built with it years ago, after all. As a standalone plugin, it’s pretty powerful.
For a long time folks have been running around town touting that they are “Google certified” as part of their pitch, which frankly is deliberately misleading. In this post, we’ll clear up what that actually means so when you hear it you’ll at least know how to best react to it.