How To Write Alt Text For Images For SEO & Accessibility

SEO: Where To Put Keywords?

Whenever I think of this question I often flash back to a memory of a friend of mine mentioning a web agency that had told her, “We put a bunch of keywords into your site.” Whatever that means. My friend didn’t know enough to ask questions, and...
Writing Content With SEO In Mind

Writing Content With SEO In Mind

“Does everything I write on my website have to have SEO in mind?” – Common question. Largely yes, but probably not the way you might interpret that. A lot of business owners I’ve spoken to seem to lament the idea that they can’t just sit...
Are SEO and SEM the Same Thing?

Are SEO and SEM the Same Thing?

SEO and SEM are similar in a sense, and much of the confusion about whether they’re the same thing comes from SEM being, in my opinion, rather clumsily named. SEM stands for “search engine marketing” (or sometimes “search engine...