Jan 17, 2023 | Marketing Commentary
In preparation for a consultation today I was considering how often this type of thing comes up in discussions I’ve had with clients over the years. Namely, that business owners trying to be proactive about their marketing and SEO put a lot of energy into...
Oct 14, 2020 | Keyword Research
Sure, the ultimate aim of keyword research is to get ideas for where we can get traffic from Google. So why would we want to do any research that doesn’t have to do with Google? How would that information be useful? A good chunk of the answer to that question is...
Oct 13, 2020 | On-Site SEO
If you’ve done any reading about SEO tactics over time you’ve likely heard of Alt tags and images. But beyond the superficial advice to load your keywords into the Alt tags, you may be wondering what separates a “meh” Alt tag from a good one....
Aug 4, 2020 | On-Site SEO
Whenever I think of this question I often flash back to a memory of a friend of mine mentioning a web agency that had told her, “We put a bunch of keywords into your site.” Whatever that means. My friend didn’t know enough to ask questions, and...
Jul 21, 2020 | On-Site SEO
“Does everything I write on my website have to have SEO in mind?” – Common question. Largely yes, but probably not the way you might interpret that. A lot of business owners I’ve spoken to seem to lament the idea that they can’t just sit...
