I know the title sounds a little adversarial, but I’ve seen so much of it that it’s a message I have to be straight up about. Consider this a public service announcement about web design and marketing budgets.
Genesis did have an excellent framework for SEO. Some of the most frequented blogs were built with it years ago, after all. As a standalone plugin, it’s pretty powerful.
For a long time folks have been running around town touting that they are “Google certified” as part of their pitch, which frankly is deliberately misleading. In this post, we’ll clear up what that actually means so when you hear it you’ll at least know how to best react to it.
This little 3-letter nugget speaks to a mathematical method of grouping related words together, which search engines can use to expand the usefulness of results to queries. But folks can go overboard trying to use LSI, study it, and ultimately invest more time in it than is beneficial.
Ever read an article where the title asks a question — the very question you have — and by the end of it you feel like it could’ve just answered that question in two sentences? Why did the article have to be 500+ words of fluff?