by Brian | Mar 26, 2019 | Ranking Factors
As of March 12 Google rolled out another algorithm update. Often the updates that don’t have a name are ones the industry considers minor, however this particular update has apparently made some ripples. Media Post says that health sites were hit the hardest,...
by Brian | Mar 7, 2019 | SEO Learning
As an SEO guy I’m always interested in new tools. I got signed up for LSIgraph’s premium account after using the free version several times. I’d even recommended it in a previous blog post to people looking for latent semantic index keyword tools. No...
by Brian | Feb 26, 2019 | Conversion Rate Optimization
As I sat back in my chair for a moment the other day contemplating how my own writing style has evolved, I found myself reaching for my phone to tweet a thought. Sometimes the best #copywriting is no copywriting. After years of trying to perfect it, the most overt...
by Brian | Feb 20, 2019 | Marketing & Branding
The short of it: From fake reviews to fake locations designed to cheaply drive more views, misuse of Google listings has gotten out of control to the degree that it’s affecting legit businesses in a very real way. It’s not simply that shady businesses are...
by Brian | Feb 4, 2019 | SEO Learning
With Google’s algorithms becoming more and more sophisticated at making links in language to better understand user intent, it’s no longer enough to simply perform a basic keyword search for ideas. You can optimize for a given keyword, sure, and if your...
