SEO Plugins Matter Less Than You Probably Think

In preparation for a consultation today I was considering how often this type of thing comes up in discussions I’ve had with clients over the years. Namely, that business owners trying to be proactive about their marketing and SEO put a lot of energy into...
How To Write Alt Text For Images For SEO & Accessibility

SEO: Where To Put Keywords?

Whenever I think of this question I often flash back to a memory of a friend of mine mentioning a web agency that had told her, “We put a bunch of keywords into your site.” Whatever that means. My friend didn’t know enough to ask questions, and...