Can SEO Keywords Be Phrases?

Can SEO Keywords Be Phrases?

Yes, in fact these days in a lot of cases the best “keywords” ARE phrases. To be clear, what I’m saying is that instead of trying to rank for a 1-2 word “keyword” it’s often much more useful to optimize for a question, like the...
Can SEO Be Automated?

Can SEO Be Automated?

No. It’s understandable why someone would ask, but in my opinion it’s one of those things where the more you understand about how SEO works the more you realize how automating it isn’t feasible. Anything I’ve ever seen that comes close to...
Why Are SEO Audits Important?

Why Are SEO Audits Important?

A simple, helpful walkthrough of why SEO audits are important, even with a good SEO foundation in place. In short, there are enough moving pieces involved in a strong SEO campaign that it’s easy to miss something. Especially if you’ve been continuously...
Which Type of SEO Is Best For The Long Run?

Which Type of SEO Is Best For The Long Run?

This question is essentially white hat vs. black hat SEO, so I’ll proceed with the assumption that you already generally know what each of those are. I used to firmly be in the white hat camp, and spent the majority of my early career in SEO thinking of myself...