Jul 18, 2020 | Marketing Commentary
SEO and SEM are similar in a sense, and much of the confusion about whether they’re the same thing comes from SEM being, in my opinion, rather clumsily named. SEM stands for “search engine marketing” (or sometimes “search engine...
Jul 17, 2020 | On-Site SEO
By default WordPress generally uses whatever your page or post title is as the SEO title. Without it being specifically declared as a meta title in the code, though, there’s no guarantee Google or other search engines will display it that way in search results....
Jul 14, 2020 | Keyword Research
Yes, in fact these days in a lot of cases the best “keywords” ARE phrases. To be clear, what I’m saying is that instead of trying to rank for a 1-2 word “keyword” it’s often much more useful to optimize for a question, like the...
Jul 13, 2020 | Marketing Commentary
No. It’s understandable why someone would ask, but in my opinion it’s one of those things where the more you understand about how SEO works the more you realize how automating it isn’t feasible. Anything I’ve ever seen that comes close to...
Jul 12, 2020 | On-Site SEO, SEO Tools
A simple, helpful walkthrough of why SEO audits are important, even with a good SEO foundation in place. In short, there are enough moving pieces involved in a strong SEO campaign that it’s easy to miss something. Especially if you’ve been continuously...
