Two Simple Ways To Improve Your Copywriting

Two Simple Ways To Improve Your Copywriting

As I sat back in my chair for a moment the other day contemplating how my own writing style has evolved, I found myself reaching for my phone to tweet a thought. Sometimes the best #copywriting is no copywriting. After years of trying to perfect it, the most overt...
Using LSI Tools for Keyword Ideas

Using LSI Tools for Keyword Ideas

With Google’s algorithms becoming more and more sophisticated at making links in language to better understand user intent, it’s no longer enough to simply perform a basic keyword search for ideas. You can optimize for a given keyword, sure, and if your...
Copywriting: Learning To Turn It Off

Copywriting: Learning To Turn It Off

Copywriting may have once been based heavily on gut feelings — some writers innately had a better sense of how to appeal to others in ways difficult to explain to others. The profession was a rough race of trial and error, building upon wins. Then the profession...