SEO & Marketing Blog

Tips, tricks, feedback, and experience-based speculations.

For business owners looking to strengthen their brands and web designers, writers, and other pros looking for resources to up their game. I started this site to be a resource for other folks in the industry to shorthand a lot of the trial and error I had to go through, so topics I blog about here are the result of that experience.

Read the latest posts below:

SEO: Where To Put Keywords?

SEO: Where To Put Keywords?

Whenever I think of this question I often flash back to a memory of a friend of mine mentioning a web agency that had told her, "We put a bunch of keywords into your site." Whatever that means. My friend didn't know enough to ask questions, and especially didn't know...

Writing Content With SEO In Mind

Writing Content With SEO In Mind

"Does everything I write on my website have to have SEO in mind?" - Common question. Largely yes, but probably not the way you might interpret that. A lot of business owners I've spoken to seem to lament the idea that they can't just sit down and write, that their...

Are SEO and SEM the Same Thing?

Are SEO and SEM the Same Thing?

SEO and SEM are similar in a sense, and much of the confusion about whether they're the same thing comes from SEM being, in my opinion, rather clumsily named. SEM stands for "search engine marketing" (or sometimes "search engine management"), which is vague and...

Can SEO Keywords Be Phrases?

Can SEO Keywords Be Phrases?

Yes, in fact these days in a lot of cases the best "keywords" ARE phrases. To be clear, what I'm saying is that instead of trying to rank for a 1-2 word "keyword" it's often much more useful to optimize for a question, like the title of this post, and reinforce the...

Can SEO Be Automated?

Can SEO Be Automated?

No. It's understandable why someone would ask, but in my opinion it's one of those things where the more you understand about how SEO works the more you realize how automating it isn't feasible. Anything I've ever seen that comes close to automation, such as comment...