SEO & Marketing Blog

Tips, tricks, feedback, and experience-based speculations.

For business owners looking to strengthen their brands and web designers, writers, and other pros looking for resources to up their game. I started this site to be a resource for other folks in the industry to shorthand a lot of the trial and error I had to go through, so topics I blog about here are the result of that experience.

Read the latest posts below:

Clearer Search Results With Simple Commands

Clearer Search Results With Simple Commands

A couple years ago I wrote a post about 8 different lesser-known Google commands you can use while doing a search that help you control the types of results you get — over on my personal blog. One in particular that I've had to use quite a few times recently struck me...

What “Long Tail” Keywords Really Mean

What “Long Tail” Keywords Really Mean

I saw a post shared by Rand Fishkin on Linkedin this morning about this and it struck me as something important to share here as well. After all, although Rand is a far bigger deal than me I can't count on a reader being familiar with everything folks like him have...

4 Tips For A Successful Backlink Email Outreach

4 Tips For A Successful Backlink Email Outreach

If you're reading this you already know that accumulating quality links to your site is super important for building topical authority. But there are good ways and pretty risky ways of doing this. Email outreach for backlink building is certainly one of the safest...

Google Penalty Advice For Experimenters

Google Penalty Advice For Experimenters

If you've been experimenting with different SEO techniques you may have gotten stung with a Google penalty from one or more of those activities. In this post we'll go over what you can do about that to get your website back on track and in Google's good graces. First...