SEO & Marketing Blog

For business owners looking to strengthen their brands and web designers, writers, and other pros looking for resources to up their game. I started this site to be a resource for other folks in the industry to shorthand a lot of the trial and error I had to go through, so topics I blog about here are the produce of that experience.

Read the latest posts below:

SEO: A Brief Retrospective

With how sophisticated Google's algorithms have become, it's amusing to look back to the early days of SEO: how different the game was, and all the crazy tricks people used to try. The terms white hat and black hat didn't come into play at first, at least not that I...

Passive Voice and Web Copy: A Primer

Passive Voice and Web Copy: A Primer

If you went to college to study writing you probably had lectures about passive voice beaten into your head like I did. But for most folks, at best it's probably something you've vaguely heard of and mistakenly weave into your web copy all the time without realizing...

LSI Is Useful, But Not Something To Focus On. Here’s Why.

LSI Is Useful, But Not Something To Focus On. Here’s Why.

This little 3-letter nugget speaks to a mathematical method of grouping related words together, which search engines can use to expand the usefulness of results to queries. But folks can go overboard trying to use LSI, study it, and ultimately invest more time in it than is beneficial.