SEO & Marketing Blog

Tips, tricks, feedback, and experience-based speculations.

For business owners looking to strengthen their brands and web designers, writers, and other pros looking for resources to up their game. I started this site to be a resource for other folks in the industry to shorthand a lot of the trial and error I had to go through, so topics I blog about here are the result of that experience.

Read the latest posts below:

Not All Keyword Research Requires Tools, Or Even Google

Not All Keyword Research Requires Tools, Or Even Google

Sure, the ultimate aim of keyword research is to get ideas for where we can get traffic from Google. So why would we want to do any research that doesn't have to do with Google? How would that information be useful? A good chunk of the answer to that question is this:...

How To Write Alt Text For Images For SEO & Accessibility

How To Write Alt Text For Images For SEO & Accessibility

If you've done any reading about SEO tactics over time you've likely heard of Alt tags and images. But beyond the superficial advice to load your keywords into the Alt tags, you may be wondering what separates a "meh" Alt tag from a good one. The simplest way to write...

How To Write Alt Text For Images For SEO & Accessibility

SEO: Where To Put Keywords?

Whenever I think of this question I often flash back to a memory of a friend of mine mentioning a web agency that had told her, "We put a bunch of keywords into your site." Whatever that means. My friend didn't know enough to ask questions, and especially didn't know...

Writing Content With SEO In Mind

Writing Content With SEO In Mind

"Does everything I write on my website have to have SEO in mind?" - Common question. Largely yes, but probably not the way you might interpret that. A lot of business owners I've spoken to seem to lament the idea that they can't just sit down and write, that their...

Are SEO and SEM the Same Thing?

Are SEO and SEM the Same Thing?

SEO and SEM are similar in a sense, and much of the confusion about whether they're the same thing comes from SEM being, in my opinion, rather clumsily named. SEM stands for "search engine marketing" (or sometimes "search engine management"), which is vague and...