SEO & Marketing Blog

Tips, tricks, feedback, and experience-based speculations.

For business owners looking to strengthen their brands and web designers, writers, and other pros looking for resources to up their game. I started this site to be a resource for other folks in the industry to shorthand a lot of the trial and error I had to go through, so topics I blog about here are the result of that experience.

Read the latest posts below:

Using LSI Tools for Keyword Ideas

Using LSI Tools for Keyword Ideas

With Google's algorithms becoming more and more sophisticated at making links in language to better understand user intent, it's no longer enough to simply perform a basic keyword search for ideas. You can optimize for a given keyword, sure, and if your site has...

Deceptive Web Design Pitches To Beware in 2019

There are slippery people in every industry. That bit isn't new. But what is new is a wave of predatory web designers essentially pulling a "pump and dump" scam. (Source: AARP Bulletin, December 2018, "The Website Wolves" by Doug Shadel) Here's how it works. You...

Copywriting: Learning To Turn It Off

Copywriting: Learning To Turn It Off

Copywriting may have once been based heavily on gut feelings — some writers innately had a better sense of how to appeal to others in ways difficult to explain to others. The profession was a rough race of trial and error, building upon wins. Then the profession...