SEO & Marketing Blog

For business owners looking to strengthen their brands and web designers, writers, and other pros looking for resources to up their game. I started this site to be a resource for other folks in the industry to shorthand a lot of the trial and error I had to go through, so topics I blog about here are the result of that experience.

Read the latest posts below:

SEO: A Brief Retrospective

With how sophisticated Google's algorithms have become, it's amusing to look back to the early days of SEO: how different the game was, and all the crazy tricks people used to try. The terms white hat and black hat didn't come into play at first, at least not that I...

Do I Need Premium SEO Plugins To Succeed?

He who has the best tools wins, right? Often that's true. But in the game of SEO there's a lot of fluff. In this video we discuss some of the more common SEO plugins and their premium counterparts, what they include, and whether each of them is actually useful or not....

How To Migrate SEO Data Between Plugins in WordPress

If you've had the same SEO plugin for a long time and are looking to make a change, it can feel daunting when you have a site full of careful tweaks and lots of pages. Trying to redo all that metadata on all those pages and blog posts? Forget it. Don't worry --...

On Image SEO and Right Click Properties (Walk and Talk)

There have been a lot of theories over the years about the best way to do image SEO, why you should do it, and how it affects your site. In today's video I go through what's valid and what isn't, and unpack some of the old tactics that you don't hear about as much...

Passive Voice and Web Copy: A Primer

Passive Voice and Web Copy: A Primer

If you went to college to study writing you probably had lectures about passive voice beaten into your head like I did. But for most folks, at best it's probably something you've vaguely heard of and mistakenly weave into your web copy all the time without realizing...