SEO & Marketing Blog

Tips, tricks, feedback, and experience-based speculations.

For business owners looking to strengthen their brands and web designers, writers, and other pros looking for resources to up their game. I started this site to be a resource for other folks in the industry to shorthand a lot of the trial and error I had to go through, so topics I blog about here are the result of that experience.

Read the latest posts below:

Why Are SEO Audits Important?

Why Are SEO Audits Important?

A simple, helpful walkthrough of why SEO audits are important, even with a good SEO foundation in place. In short, there are enough moving pieces involved in a strong SEO campaign that it's easy to miss something. Especially if you've been continuously making changes...

Which Type of SEO Is Best For The Long Run?

Which Type of SEO Is Best For The Long Run?

This question is essentially white hat vs. black hat SEO, so I'll proceed with the assumption that you already generally know what each of those are. I used to firmly be in the white hat camp, and spent the majority of my early career in SEO thinking of myself as a...

How Can I Learn SEO From Scratch, At Home, and Fast?

How Can I Learn SEO From Scratch, At Home, and Fast?

You don't have to have a degree on marketing to learn SEO. If you're a business owner looking to build a skill that can feed your business reliably each month, learning SEO at home is likely on your list. "But how can I learn SEO from scratch?" you have probably...

4 FREE Keyword Research Tactics Without Tools

4 FREE Keyword Research Tactics Without Tools

Do a search for keyword research and you'll find a thousand articles talking about Google's Keyword planner or a variety of paid tools like Ahrefs and Moz. There are a couple unavoidable drawbacks to relying on these tools, though. In today's post we're going to look...

Clearer Search Results With Simple Commands

Clearer Search Results With Simple Commands

A couple years ago I wrote a post about 8 different lesser-known Google commands you can use while doing a search that help you control the types of results you get — over on my personal blog. One in particular that I've had to use quite a few times recently struck me...