SEO & Marketing Blog

Tips, tricks, feedback, and experience-based speculations.

For business owners looking to strengthen their brands and web designers, writers, and other pros looking for resources to up their game. I started this site to be a resource for other folks in the industry to shorthand a lot of the trial and error I had to go through, so topics I blog about here are the result of that experience.

Read the latest posts below:

Can SEO Keywords Be Phrases?

Can SEO Keywords Be Phrases?

Yes, in fact these days in a lot of cases the best "keywords" ARE phrases. To be clear, what I'm saying is that instead of trying to rank for a 1-2 word "keyword" it's often much more useful to optimize for a question, like the title of this post, and reinforce the...

Can SEO Be Automated?

Can SEO Be Automated?

No. It's understandable why someone would ask, but in my opinion it's one of those things where the more you understand about how SEO works the more you realize how automating it isn't feasible. Anything I've ever seen that comes close to automation, such as comment...

Why Are SEO Audits Important?

Why Are SEO Audits Important?

A simple, helpful walkthrough of why SEO audits are important, even with a good SEO foundation in place. In short, there are enough moving pieces involved in a strong SEO campaign that it's easy to miss something. Especially if you've been continuously making changes...

Which Type of SEO Is Best For The Long Run?

Which Type of SEO Is Best For The Long Run?

This question is essentially white hat vs. black hat SEO, so I'll proceed with the assumption that you already generally know what each of those are. I used to firmly be in the white hat camp, and spent the majority of my early career in SEO thinking of myself as a...

How Can I Learn SEO From Scratch, At Home, and Fast?

How Can I Learn SEO From Scratch, At Home, and Fast?

You don't have to have a degree on marketing to learn SEO. If you're a business owner looking to build a skill that can feed your business reliably each month, learning SEO at home is likely on your list. "But how can I learn SEO from scratch?" you have probably...

4 FREE Keyword Research Tactics Without Tools

4 FREE Keyword Research Tactics Without Tools

Do a search for keyword research and you'll find a thousand articles talking about Google's Keyword planner or a variety of paid tools like Ahrefs and Moz. There are a couple unavoidable drawbacks to relying on these tools, though. In today's post we're going to look...