SEO & Marketing Blog
Tips, tricks, feedback, and experience-based speculations.
For business owners looking to strengthen their brands and web designers, writers, and other pros looking for resources to up their game. I started this site to be a resource for other folks in the industry to shorthand a lot of the trial and error I had to go through, so topics I blog about here are the result of that experience.
Read the latest posts below:
Errors on Your Page Could Cost You 34% of Your Traffic
It makes sense to assume that typos or other more obvious errors on your page might cast a poor impression of your site. But most people probably assume it's minor. A recent case study I participated in showed that a broken area that had once showed a video and...
Clearer Search Results With Simple Commands
A couple years ago I wrote a post about 8 different lesser-known Google commands you can use while doing a search that help you control the types of results you get — over on my personal blog. One in particular that I've had to use quite a few times recently struck me...
How Google Has Started Analyzing Links, and Why Buying Them Seems Riskier Than Before
While links are a significant foundation of how the internet works, Google is constantly analyzing them to weed out where people have gamed the system. Just when marketers think we've found a surefire way to work around that, big G finds a way to sniff it out. Some...
What “Long Tail” Keywords Really Mean
I saw a post shared by Rand Fishkin on Linkedin this morning about this and it struck me as something important to share here as well. After all, although Rand is a far bigger deal than me I can't count on a reader being familiar with everything folks like him have...
4 Tips For A Successful Backlink Email Outreach
If you're reading this you already know that accumulating quality links to your site is super important for building topical authority. But there are good ways and pretty risky ways of doing this. Email outreach for backlink building is certainly one of the safest...
Google Penalty Advice For Experimenters
If you've been experimenting with different SEO techniques you may have gotten stung with a Google penalty from one or more of those activities. In this post we'll go over what you can do about that to get your website back on track and in Google's good graces. First...