SEO & Marketing Blog
Tips, tricks, feedback, and experience-based speculations.
For business owners looking to strengthen their brands and web designers, writers, and other pros looking for resources to up their game. I started this site to be a resource for other folks in the industry to shorthand a lot of the trial and error I had to go through, so topics I blog about here are the result of that experience.
Read the latest posts below:
LSIgraph, the hype, and whether the premium version is worth it.
As an SEO guy I'm always interested in new tools. I got signed up for LSIgraph's premium account after using the free version several times. I'd even recommended it in a previous blog post to people looking for latent semantic index keyword tools. My impressions of it...
Two Simple Ways To Improve Your Copywriting
As I sat back in my chair for a moment the other day contemplating how my own writing style has evolved, I found myself reaching for my phone to tweet a thought. Sometimes the best #copywriting is no copywriting. After years of trying to perfect it, the most overt...
Google Listing Spam and How In-Authenticity Is Changing The Landscape
The short of it: From fake reviews to fake locations designed to cheaply drive more views, misuse of Google listings has gotten out of control to the degree that it's affecting legit businesses in a very real way. It's not simply that shady businesses are using spammy...
Using LSI Tools for Keyword Ideas
With Google's algorithms becoming more and more sophisticated at making links in language to better understand user intent, it's no longer enough to simply perform a basic keyword search for ideas. You can optimize for a given keyword, sure, and if your site has...
Deceptive Web Design Pitches To Beware in 2019
There are slippery people in every industry. That bit isn't new. But what is new is a wave of predatory web designers essentially pulling a "pump and dump" scam. (Source: AARP Bulletin, December 2018, "The Website Wolves" by Doug Shadel) Here's how it works. You...
Copywriting: Learning To Turn It Off
Copywriting may have once been based heavily on gut feelings — some writers innately had a better sense of how to appeal to others in ways difficult to explain to others. The profession was a rough race of trial and error, building upon wins. Then the profession...