Feb 12, 2020 | Marketing Commentary
It makes sense to assume that typos or other more obvious errors on your page might cast a poor impression of your site. But most people probably assume it’s minor. A recent case study I participated in showed that a broken area that had once showed a video and...
Apr 17, 2019 | Marketing Commentary
If you’ve been experimenting with different SEO techniques you may have gotten stung with a Google penalty from one or more of those activities. In this post we’ll go over what you can do about that to get your website back on track and in Google’s...
Apr 4, 2019 | Marketing Commentary
All the SEO blogs went nuts last month talking about the March Core algorithm update, except for Moz. As one of the leaders in the SEO industry, a lot of their following on Twitter erupted with a mixture of confusion and snark. Either Moz have the worst SEO analysis...
Mar 26, 2019 | Marketing Commentary
As of March 12 Google rolled out another algorithm update. Often the updates that don’t have a name are ones the industry considers minor, however this particular update has apparently made some ripples. Media Post says that health sites were hit the hardest,...
Jan 31, 2019 | Marketing Commentary
There are slippery people in every industry. That bit isn’t new. But what is new is a wave of predatory web designers essentially pulling a “pump and dump” scam. (Source: AARP Bulletin, December 2018, “The Website Wolves” by Doug Shadel)...
Aug 15, 2018 | Marketing Commentary
This happens fairly frequently, actually, and in my experience this comes down to a couple things. First, the more technical point. Given the way search engine algorithms change so frequently, quite often a site that had been lagging behind will suddenly be rewarded...
