Jan 17, 2023 | Marketing Commentary
In preparation for a consultation today I was considering how often this type of thing comes up in discussions I’ve had with clients over the years. Namely, that business owners trying to be proactive about their marketing and SEO put a lot of energy into...
Jul 18, 2020 | Marketing Commentary
SEO and SEM are similar in a sense, and much of the confusion about whether they’re the same thing comes from SEM being, in my opinion, rather clumsily named. SEM stands for “search engine marketing” (or sometimes “search engine...
Jul 13, 2020 | Marketing Commentary
No. It’s understandable why someone would ask, but in my opinion it’s one of those things where the more you understand about how SEO works the more you realize how automating it isn’t feasible. Anything I’ve ever seen that comes close to...
Jul 9, 2020 | Marketing Commentary
This question is essentially white hat vs. black hat SEO, so I’ll proceed with the assumption that you already generally know what each of those are. I used to firmly be in the white hat camp, and spent the majority of my early career in SEO thinking of myself...
Feb 12, 2020 | Marketing Commentary
It makes sense to assume that typos or other more obvious errors on your page might cast a poor impression of your site. But most people probably assume it’s minor. A recent case study I participated in showed that a broken area that had once showed a video and...
Apr 17, 2019 | Marketing Commentary
If you’ve been experimenting with different SEO techniques you may have gotten stung with a Google penalty from one or more of those activities. In this post we’ll go over what you can do about that to get your website back on track and in Google’s...
