Are SEO and SEM the Same Thing?

Are SEO and SEM the Same Thing?

SEO and SEM are similar in a sense, and much of the confusion about whether they’re the same thing comes from SEM being, in my opinion, rather clumsily named. SEM stands for “search engine marketing” (or sometimes “search engine...
Can SEO Be Automated?

Can SEO Be Automated?

No. It’s understandable why someone would ask, but in my opinion it’s one of those things where the more you understand about how SEO works the more you realize how automating it isn’t feasible. Anything I’ve ever seen that comes close to...
Which Type of SEO Is Best For The Long Run?

Which Type of SEO Is Best For The Long Run?

This question is essentially white hat vs. black hat SEO, so I’ll proceed with the assumption that you already generally know what each of those are. I used to firmly be in the white hat camp, and spent the majority of my early career in SEO thinking of myself...
Google Penalty Advice For Experimenters

Google Penalty Advice For Experimenters

If you’ve been experimenting with different SEO techniques you may have gotten stung with a Google penalty from one or more of those activities. In this post we’ll go over what you can do about that to get your website back on track and in Google’s...

On Staying For Real in SEO – Moz

All the SEO blogs went nuts last month talking about the March Core algorithm update, except for Moz. As one of the leaders in the SEO industry, a lot of their following on Twitter erupted with a mixture of confusion and snark. Either Moz have the worst SEO analysis...