I know the title sounds a little adversarial, but I’ve seen so much of it that it’s a message I have to be straight up about. Consider this a public service announcement about web design and marketing budgets.
For a long time folks have been running around town touting that they are “Google certified” as part of their pitch, which frankly is deliberately misleading. In this post, we’ll clear up what that actually means so when you hear it you’ll at least know how to best react to it.
“I know we need SEO,” you might be thinking. The same way you know you need to change the oil in your car, whether you understand the technical aspects of engines or not. But how specifically can SEO consulting help, and what should you be looking for?