SEO: A Brief Retrospective
With how sophisticated Google’s algorithms have become, it’s amusing to look back to the early days of SEO: how different the game was, and all the crazy tricks people used to try. The terms white hat and black hat didn’t come into play at first, at...Straight Talk: Hiring A True Web Design Expert and Not A “Johnny Does It All”
There are a lot of IT firms, phone book companies, and even direct mail companies jumping into the web game as marketing evolves. In some cases they legitimately want to change career paths and diligently learn what’s needed to do it well. Unfortunately, most of...
Why Your IT Person Should Not Be Your Web Designer
I know the title sounds a little adversarial, but I’ve seen so much of it that it’s a message I have to be straight up about. Consider this a public service announcement about web design and marketing budgets.
What Businesses Should Know About “Google Certified Experts”
For a long time folks have been running around town touting that they are “Google certified” as part of their pitch, which frankly is deliberately misleading. In this post, we’ll clear up what that actually means so when you hear it you’ll at least know how to best react to it.
How Can SEO Consulting Help?
“I know we need SEO,” you might be thinking. The same way you know you need to change the oil in your car, whether you understand the technical aspects of engines or not. But how specifically can SEO consulting help, and what should you be looking for?