Mar 26, 2019 | Marketing Commentary
As of March 12 Google rolled out another algorithm update. Often the updates that don’t have a name are ones the industry considers minor, however this particular update has apparently made some ripples. Media Post says that health sites were hit the hardest,...
Jan 31, 2019 | Marketing Commentary
There are slippery people in every industry. That bit isn’t new. But what is new is a wave of predatory web designers essentially pulling a “pump and dump” scam. (Source: AARP Bulletin, December 2018, “The Website Wolves” by Doug Shadel)...
Aug 15, 2018 | Marketing Commentary
This happens fairly frequently, actually, and in my experience this comes down to a couple things. First, the more technical point. Given the way search engine algorithms change so frequently, quite often a site that had been lagging behind will suddenly be rewarded...
Jul 27, 2018 | Marketing Commentary
Everybody wants to be #1, for every keyword, for every city they can possibly serve. And every SEO agency looking for clients is promising just that. But while that is indeed the ideal, focusing so hard on that as a metric for success can hurt your business. For one,...
Jun 11, 2018 | Marketing Commentary
With how sophisticated Google’s algorithms have become, it’s amusing to look back to the early days of SEO: how different the game was, and all the crazy tricks people used to try. The terms white hat and black hat didn’t come into play at first, at...
May 4, 2018 | Marketing Commentary
There are a lot of IT firms, phone book companies, and even direct mail companies jumping into the web game as marketing evolves. In some cases they legitimately want to change career paths and diligently learn what’s needed to do it well. Unfortunately, most of...
