In my experience a strong call to action (CTA) is more about grabbing attention (without misleading) than choosing a specific color. OptinMonster said it well in a post about call to action colors: one of their main points was that contrast makes more sense than nitpicking psychological color theory for every link.
In today’s post we’re going to go over the 3 major stages of the buyer’s journey — and how you can craft your content more specifically to each.
There’s more to picking your website fonts than what looks cool. In this guide we’ll go over some other elements that make your text readable and engaging.
Above all in SEO, what the customer is paying for each month is acquiring new business. Here are 4 red flags that prevent SEO campaigns from succeeding.
Brand new, shiny website and branding; ready to rock. But the phone’s not ringing. What gives? Here are 4 web design mistakes that could be the reasons.
If your web design suffers from a lack of engagement, your cluttered navigation may be to blame. Too many choices tend to overwhelm instead of impress.