Oct 14, 2020 | Keyword Research
Sure, the ultimate aim of keyword research is to get ideas for where we can get traffic from Google. So why would we want to do any research that doesn’t have to do with Google? How would that information be useful? A good chunk of the answer to that question is...
Jul 14, 2020 | Keyword Research
Yes, in fact these days in a lot of cases the best “keywords” ARE phrases. To be clear, what I’m saying is that instead of trying to rank for a 1-2 word “keyword” it’s often much more useful to optimize for a question, like the...
Mar 31, 2020 | Keyword Research
Do a search for keyword research and you’ll find a thousand articles talking about Google’s Keyword planner or a variety of paid tools like Ahrefs and Moz. There are a couple unavoidable drawbacks to relying on these tools, though. In today’s post...
Jun 4, 2019 | Keyword Research
I saw a post shared by Rand Fishkin on Linkedin this morning about this and it struck me as something important to share here as well. After all, although Rand is a far bigger deal than me I can’t count on a reader being familiar with everything folks like him...
Mar 7, 2019 | Keyword Research, SEO Tools
As an SEO guy I’m always interested in new tools. I got signed up for LSIgraph’s premium account after using the free version several times. I’d even recommended it in a previous blog post to people looking for latent semantic index keyword tools. My...
Feb 4, 2019 | Keyword Research, SEO Tools
With Google’s algorithms becoming more and more sophisticated at making links in language to better understand user intent, it’s no longer enough to simply perform a basic keyword search for ideas. You can optimize for a given keyword, sure, and if your...
