What “Long Tail” Keywords Really Mean

What “Long Tail” Keywords Really Mean

I saw a post shared by Rand Fishkin on Linkedin this morning about this and it struck me as something important to share here as well. After all, although Rand is a far bigger deal than me I can’t count on a reader being familiar with everything folks like him...
Using LSI Tools for Keyword Ideas

Using LSI Tools for Keyword Ideas

With Google’s algorithms becoming more and more sophisticated at making links in language to better understand user intent, it’s no longer enough to simply perform a basic keyword search for ideas. You can optimize for a given keyword, sure, and if your...