On Staying For Real in SEO – Moz

All the SEO blogs went nuts last month talking about the March Core algorithm update, except for Moz. As one of the leaders in the SEO industry, a lot of their following on Twitter erupted with a mixture of confusion and snark. Either Moz have the worst SEO analysis...
Copywriting: Learning To Turn It Off

Copywriting: Learning To Turn It Off

Copywriting may have once been based heavily on gut feelings — some writers innately had a better sense of how to appeal to others in ways difficult to explain to others. The profession was a rough race of trial and error, building upon wins. Then the profession...
Passive Voice and Web Copy: A Primer

Passive Voice and Web Copy: A Primer

If you went to college to study writing you probably had lectures about passive voice beaten into your head like I did. But for most folks, at best it’s probably something you’ve vaguely heard of and mistakenly weave into your web copy all the time without...