Nothing drives away a visitor more than long load times, especially when they’re trying to click through your pages and learn about what you do. The experience should be a positive one, and the moment it starts feeling tedious you’ve lost the chance for rapport.
Remember when I blogged about content thresholds? The biggest thing that kills websites halfheartedly following this advice is creating a number of new pages, but in order to do so quickly, using the same content over and over. Or not using much content at all.
Video has gotten powerful. Here’s an infographic to demonstrate just how powerful and versatile we’re talking here, and why you need to include it.
Conventional wisdom in SEO was that header tag hierarchy was critical. Have a page with no H1? Multiple H1s? A jump from an H2 to an H4? All bad for ranking. These days, that’s no longer the case.
If you’re like a lot of small business owners with a website, you might be frustrated with your site’s stale performance each month. Whether you put something functional together with a builder tool (like Godaddy’s or Wix) or paid an affordable developer to build you something, chances are your biggest limiter is one thing.
As the first in a series I’d like to create, I’m going to share some folks to follow for specific SEO tips. This will either be weekly or every two weeks, and will feature a short, curated feature of folks putting great content out there that my readership should definitely check out.