In this post we’ll cover the difference between an internal link, outbound links, and backlinks — how each is useful and what to know about the strategy behind them.
Nothing drives away a visitor more than long load times, especially when they’re trying to click through your pages and learn about what you do. The experience should be a positive one, and the moment it starts feeling tedious you’ve lost the chance for rapport.
Remember when I blogged about content thresholds? The biggest thing that kills websites halfheartedly following this advice is creating a number of new pages, but in order to do so quickly, using the same content over and over. Or not using much content at all.