SEO: A Brief Retrospective

With how sophisticated Google’s algorithms have become, it’s amusing to look back to the early days of SEO: how different the game was, and all the crazy tricks people used to try. The terms white hat and black hat didn’t come into play at first, at...
LSI Is Useful, But Not Something To Focus On. Here’s Why.

LSI Is Useful, But Not Something To Focus On. Here’s Why.

This little 3-letter nugget speaks to a mathematical method of grouping related words together, which search engines can use to expand the usefulness of results to queries. But folks can go overboard trying to use LSI, study it, and ultimately invest more time in it than is beneficial.

Site Load Speed, Scripts, and Google Tag Manager

Site Load Speed, Scripts, and Google Tag Manager

Nothing drives away a visitor more than long load times, especially when they’re trying to click through your pages and learn about what you do. The experience should be a positive one, and the moment it starts feeling tedious you’ve lost the chance for rapport.