Genesis did have an excellent framework for SEO. Some of the most frequented blogs were built with it years ago, after all. As a standalone plugin, it’s pretty powerful.
For a long time folks have been running around town touting that they are “Google certified” as part of their pitch, which frankly is deliberately misleading. In this post, we’ll clear up what that actually means so when you hear it you’ll at least know how to best react to it.
This little 3-letter nugget speaks to a mathematical method of grouping related words together, which search engines can use to expand the usefulness of results to queries. But folks can go overboard trying to use LSI, study it, and ultimately invest more time in it than is beneficial.
Nothing drives away a visitor more than long load times, especially when they’re trying to click through your pages and learn about what you do. The experience should be a positive one, and the moment it starts feeling tedious you’ve lost the chance for rapport.
Links are important, but did you know that the ranking impact search engines give them depends pretty heavily on where they appear on your site? Whether you’re putting together a new site or are improving an old one, give this a read first.