How Do SEO Tools Help, and Do You Need Them?

How Do SEO Tools Help, and Do You Need Them?

It’s certainly possible to do SEO using only free tools and doing certain types of research manually. I did for years, and I know a lot of small businesses that have, as well. What (paid) SEO tools are really bringing to the table for you are two things: Higher...
Why Are SEO Audits Important?

Why Are SEO Audits Important?

A simple, helpful walkthrough of why SEO audits are important, even with a good SEO foundation in place. In short, there are enough moving pieces involved in a strong SEO campaign that it’s easy to miss something. Especially if you’ve been continuously...
Clearer Search Results With Simple Commands

Clearer Search Results With Simple Commands

A couple years ago I wrote a post about 8 different lesser-known Google commands you can use while doing a search that help you control the types of results you get — over on my personal blog. One in particular that I’ve had to use quite a few times recently...
Using LSI Tools for Keyword Ideas

Using LSI Tools for Keyword Ideas

With Google’s algorithms becoming more and more sophisticated at making links in language to better understand user intent, it’s no longer enough to simply perform a basic keyword search for ideas. You can optimize for a given keyword, sure, and if your...