In my experience a strong call to action (CTA) is more about grabbing attention (without misleading) than choosing a specific color. OptinMonster said it well in a post about call to action colors: one of their main points was that contrast makes more sense than nitpicking psychological color theory for every link.
Recently I was trying to install a well-used plugin on a new site I’ve come to manage and noticed it wasn’t showing up in the repository anymore. As I began looking into where the heck WP-SpamShield went, I stumbled across an article written by the plugin authors that seemed worth sharing and expanding upon.
In today’s post we’re going to go over the 3 major stages of the buyer’s journey — and how you can craft your content more specifically to each.
There’s more to picking your website fonts than what looks cool. In this guide we’ll go over some other elements that make your text readable and engaging.
Brand new, shiny website and branding; ready to rock. But the phone’s not ringing. What gives? Here are 4 web design mistakes that could be the reasons.
Having someone else design your website and even do the marketing for it is often a good idea, but there’s a difference between contributing to and owning.