Copywriting: Learning To Turn It Off
Copywriting may have once been based heavily on gut feelings — some writers innately had a better sense of how to appeal to others in ways difficult to explain to others. The profession was a rough race of trial and error, building upon wins. Then the profession...
Passive Voice and Web Copy: A Primer
If you went to college to study writing you probably had lectures about passive voice beaten into your head like I did. But for most folks, at best it’s probably something you’ve vaguely heard of and mistakenly weave into your web copy all the time without...
Just Answer The Question: The Lost Short Story
Ever read an article where the title asks a question — the very question you have — and by the end of it you feel like it could’ve just answered that question in two sentences? Why did the article have to be 500+ words of fluff?
How The Buyer’s Journey Helps Perfect Your Message
In today’s post we’re going to go over the 3 major stages of the buyer’s journey — and how you can craft your content more specifically to each.
4 Tips To Write Magnetic Titles That Aren’t Passed Over
Your title plays a huge role in whether people read your content or keep scrolling, so nailing it can make good content great. Here are 4 tips for titles that get clicks.