Two Simple Ways To Improve Your Copywriting

Two Simple Ways To Improve Your Copywriting

As I sat back in my chair for a moment the other day contemplating how my own writing style has evolved, I found myself reaching for my phone to tweet a thought. Sometimes the best #copywriting is no copywriting. After years of trying to perfect it, the most overt...
Copywriting: Learning To Turn It Off

Copywriting: Learning To Turn It Off

Copywriting may have once been based heavily on gut feelings — some writers innately had a better sense of how to appeal to others in ways difficult to explain to others. The profession was a rough race of trial and error, building upon wins. Then the profession...
Passive Voice and Web Copy: A Primer

Passive Voice and Web Copy: A Primer

If you went to college to study writing you probably had lectures about passive voice beaten into your head like I did. But for most folks, at best it’s probably something you’ve vaguely heard of and mistakenly weave into your web copy all the time without...
Just Answer The Question: The Lost Short Story

Just Answer The Question: The Lost Short Story

Ever read an article where the title asks a question — the very question you have — and by the end of it you feel like it could’ve just answered that question in two sentences? Why did the article have to be 500+ words of fluff?