We’ve all been there. You build a cool looking new site, you tell all your friends, and then nothing happens. Or maybe the site has gotten you some success, but it’s never been what you expected. Sounds like you need an SEO expert.
I offer consulting to comprehensively review websites, starting with the technical foundation and moving into messaging. Everything from the platform to the way pages are set up to interact with each other matters, as does the way you’ve written your content to connect with visitors.
Specializing In Content
I’ve studied writing, the psychology of language, and conversion optimization for many years. My SEO campaigns may start technical, but they always end with content. When you need help refining your message, you’ve come to the right place.
The Local Search Tools You Need
Start with the right research. From there you can build a winning strategy to build authority in local search. Monitor the progress with reporting to stay agile, and push forward with an SEO specialist at your back.
I work on both long and short term SEO projects. Sometimes all a business owner needs is a good review, some fixes and tweaks to their site, and a bit of new content. It makes the difference they were after, and they can get back to their other marketing.
Other times a client wants to get aggressive and work longer term, and I can handle that, too. Some of my campaigns have lasted years, continuously building domain authority and expanding into new areas and new keyword topics.
But as nice as ranking and traffic reports are, in all of those cases the biggest success was ramping up the website’s leads. That’s what SEO is really about, right?
SEO is about people.
As much as this field seems to be about keywords, algorithms, web code, and reports, the core is still people.
After all, search engines only exist to help people find information. Ranking in those search engines is an opportunity to reach more of those people, but that’s just an introduction. Much like meeting someone in person, there needs to be a connection, a building of rapport, before something further can happen.
Websites that manage to rank for certain keywords but don’t build a firm plan for those visitors aren’t going to create the impact needed. Those, unfortunately, become a quick glance and a hit of the ‘back’ button.
Want to know more? Let’s talk.