Conversion rate optimization is crucial to a successful website and SEO campaign. Building a nice looking design is a great start; so is ranking for the keywords your customers are searching for. But what happens once they’re on your site?
If there isn’t a clear plan for what you want your readers to take away, what you want them to do, chances are low they’ll stick around to do it. Folks in Greensboro want answers quickly, and they want assurance that your business is the right one for the job.
When you see the term conversion rate, it’s speaking to the percentage of total viewers on your website (or other marketing) that take a buying action. That action might be calling you, filling out a quote form, or even subscribing to your newsletter. It depends what your goals are.
Conversion Rate Optimization Means Marketing Efficiency
Say you want to triple your leads coming in from your website, and your website currently gets 1,000 visitors per month in the Greensboro area.
If you’re relying on visits alone to drive leads, that means you’re going to need to triple your web traffic. It’s not impossible, and doing this is certainly the aim in any SEO campaign.
But tripling your web traffic can be time consuming. (It’s a process.) Other than paid advertising, there isn’t something you can do to your site today that is going to mean that much additional traffic tomorrow.
Let’s say you have a 3% conversion rate on that 1,000 visitor traffic.
That’s 1,000 x 0.03 = 30 leads.
It’s going to take 3,000 visitors to get 90 leads. But what if you could triple the conversion rate? That same 1000 visitors at a 9% conversion rate means 90 leads.
Raising the conversion rate isn’t necessary a one-day affair, depending on how much work needs to be done to your site. HOWEVER, once the changes are made the effects are immediate. If you make a change to your site that makes it far more likely a visitor will take action, that goes into effect the next time a visitor arrives.
Longer term, when you’ve nailed the conversion rate and search rankings, you can imagine the effect it has on your leads.
There are only so many web searches on a given topic in any city. Once you’re an authority in the search results, further SEO work alone becomes a game of diminishing returns. Capture more of that traffic is essential.
Suppose you triple your conversion rate after the traffic increase above.
That 90 lead potential becomes 270 leads.
Take your Greensboro business further.
Take action. Zip me a line.