There have been a lot of theories over the years about the best way to do image SEO, why you should do it, and how it affects your site. In today’s video I go through what’s valid and what isn’t, and unpack some of the old tactics that you don’t hear about as much anymore.

These walk and talk videos are a casual way to discuss various aspects of SEO and digital marketing — what’s true or isn’t in my experience, which things should people focus on first, and straight up how certain things work.