SEO Consulting in Winston Salem
Teaching, Goal-Setting, Error-Correcting
Tired of stale rankings? Have you had a website for awhile but just aren’t getting the leads from it you expected?
Some SEO consulting could be exactly what you need to break free of stagnant results. You don’t have to put up with losing potential leads from local Winston Salem or Greensboro searches anymore.
SEO Consulting For Local Businesses
Whether you’re building a new website and want to make sure it launches strong or are looking for ways to improve a site you’ve had awhile, I can help you reach more leads.
Sometimes it’s the technical stuff your site is lacking, like the way your plugins and pages are set up. Other times it’s your keywords or even aspects of your design that are confusing readers.
My SEO consulting services are designed to help you:
- Build a solid keyword list and optimize your core pages with Google best practices
- Refine your layout for a simpler A to B process for readers
- Resolve 404 errors from old pages and bad URLs
- Catch missed opportunities for focused calls to action
- Ensure the language is on point and likely to build reader rapport
Get A Complete Picture Of What To Do Next.
My goal with this type of consulting is to take something nebulous and make it simple for business owners.
What is the best way to position your information? How can you craft your unique selling proposition and show real value to prospects? What is your site missing that’s stopping it from the rankings you need to get that phone ringing?
I begin with a detailed look at your site and take note of ways you can improve in these areas. With site analysis tools and ranking reports, we can hone in on what’s working and what isn’t, and build a road map that you and your team can use to create a leads machine.
At that point if you’d like me to assist in the campaign we can go that route. If you’d prefer to handle that in-house and would like to meet monthly or semi-monthly to review where you stand and come up with ideas on what to do next, I’m in your corner.
Want to know more? Get in touch.
FAQ For SEO Consulting
How does the SEO consulting work?
This service is designed as a one-off. I’ll do a thorough review of your site and make tweaks where I see they would help. From there I provide you a detailed report of areas I see that are holding you back and suggestions of things you can add or change to improve your site’s rankings. This will also involve updated keyword research for you so that you have a defined target. Once I deliver everything you need, you’ll receive the invoice.
Can you implement the changes you recommend?
Yes. The consulting itself is meant to give you a direction of where to go next, but if you determine that you’d rather have me handle it, we can discuss what that would look like upon delivery. Or, if you know in advance you want the help, I’ll build that into the fee for the consulting work and make it one package for you.
Are your SEO suggestions technical or creative?
I focus on technical changes first, but will also give suggestions through the lens of a copywriter for better presentation and rapport-building. After all, if your site doesn’t reach its readers, rankings are irrelevant. I’ve been studying writing as a craft since childhood, have a degree in it, and have continued to build on those skills (with rhetoric and social psychology) for the entirety of my professional career.
Does my site have to be WordPress?
No. While the bulk of my SEO work does end up being on WordPress sites, the basics of SEO are true for any site regardless of the platform you’ve used to build it. Note that some tools are far easier to use efficiently than others, so if I detect that you’re on a platform where doing SEO will be impractical, I’ll let you know early on.
Can I hire you to return for future SEO consulting work?
Yes. SEO consulting is a teaching tool. Often the reports I deliver to you are meant as a list of the best bang for your buck items to address (without being overwhelming). When you’ve implemented them and have seen the improvements to your rankings and website leads, we can always revisit the site for further refinements as a next phase.
SEO Consulting Works The Best When…
It’s great that you’re interested in SEO consulting; you wouldn’t be reading this otherwise. But I’ll be straight up with you. It’s not ideal for every business owner.
Understandably, a lot of business owners see an offer like that and jump on it because when sales aren’t where they’d like them to be anything that seems like a quick solution is attractive.
But the core difference with SEO consulting from a regular SEO campaign is that an SEO expert can share as much great information as possible, but if the recipient isn’t making the time to apply it, it won’t go anywhere.
Anyone in the consulting world has probably had that happen. It’s why I try to be upfront with potential customers when we’re in the planning phase. When it comes to SEO you either make the time to really do it yourself, or you make the budget to hire someone else to do it.
When I do SEO consulting I let people know early on how much time investment will be likely. This way they can either budget it into their schedule, or at least hold their team accountable.
If you or your team doesn’t have at least 15 hours a month to devote to various work on the website, you may want to look into other forms of marketing instead.