SEO Consulting in Winston Salem

Teaching, Goal-Setting, Error-Correcting

Tired of stale rankings? Have you had a website for awhile but just aren’t getting the leads from it you expected?

Some SEO consulting could be exactly what you need to break free of stagnant results. You don’t have to put up with losing potential leads from local Winston Salem or Greensboro searches anymore.

SEO Consulting For Local Businesses

Whether you’re building a new website and want to make sure it launches strong or are looking for ways to improve a site you’ve had awhile, I can help you reach more leads.

Sometimes it’s the technical stuff your site is lacking, like the way your plugins and pages are set up. Other times it’s your keywords or even aspects of your design that are confusing readers.

My SEO consulting services are designed to help you:

  • Build a solid keyword list and optimize your core pages with Google best practices
  • Refine your layout for a simpler A to B process for readers
  • Resolve 404 errors from old pages and bad URLs
  • Catch missed opportunities for focused calls to action
  • Ensure the language is on point and likely to build reader rapport

Get A Complete Picture Of What To Do Next.

My goal with this type of consulting is to take something nebulous and make it simple for business owners.

What is the best way to position your information? How can you craft your unique selling proposition and show real value to prospects? What is your site missing that’s stopping it from the rankings you need to get that phone ringing?

I begin with a detailed look at your site and take note of ways you can improve in these areas. With site analysis tools and ranking reports, we can hone in on what’s working and what isn’t, and build a road map that you and your team can use to create a leads machine.

At that point if you’d like me to assist in the campaign we can go that route. If you’d prefer to handle that in-house and would like to meet monthly or semi-monthly to review where you stand and come up with ideas on what to do next, I’m in your corner.

Want to know more? Get in touch.

FAQ For SEO Consulting

How does the SEO consulting work?

This service is designed as a one-off. I’ll do a thorough review of your site and make tweaks where I see they would help. From there I provide you a detailed report of areas I see that are holding you back and suggestions of things you can add or change to improve your site’s rankings. This will also involve updated keyword research for you so that you have a defined target. Once I deliver everything you need, you’ll receive the invoice.

Can you implement the changes you recommend?

Yes. The consulting itself is meant to give you a direction of where to go next, but if you determine that you’d rather have me handle it, we can discuss what that would look like upon delivery. Or, if you know in advance you want the help, I’ll build that into the fee for the consulting work and make it one package for you.

Are your SEO suggestions technical or creative?

I focus on technical changes first, but will also give suggestions through the lens of a copywriter for better presentation and rapport-building. After all, if your site doesn’t reach its readers, rankings are irrelevant. I’ve been studying writing as a craft since childhood, have a degree in it, and have continued to build on those skills (with rhetoric and social psychology) for the entirety of my professional career.

Does my site have to be WordPress?

No. While the bulk of my SEO work does end up being on WordPress sites, the basics of SEO are true for any site regardless of the platform you’ve used to build it. Note that some tools are far easier to use efficiently than others, so if I detect that you’re on a platform where doing SEO will be impractical, I’ll let you know early on.

Can I hire you to return for future SEO consulting work?

Yes. SEO consulting is a teaching tool. Often the reports I deliver to you are meant as a list of the best bang for your buck items to address (without being overwhelming). When you’ve implemented them and have seen the improvements to your rankings and website leads, we can always revisit the site for further refinements as a next phase.

SEO Consulting Works The Best When…

It’s great that you’re interested in SEO consulting; you wouldn’t be reading this otherwise. But I’ll be straight up with you. It’s not ideal for every business owner.

Understandably, a lot of business owners see an offer like that and jump on it because when sales aren’t where they’d like them to be anything that seems like a quick solution is attractive.

But the core difference with SEO consulting from a regular SEO campaign is that an SEO expert can share as much great information as possible, but if the recipient isn’t making the time to apply it, it won’t go anywhere.

Anyone in the consulting world has probably had that happen. It’s why I try to be upfront with potential customers when we’re in the planning phase. When it comes to SEO you either make the time to really do it yourself, or you make the budget to hire someone else to do it.

When I do SEO consulting I let people know early on how much time investment will be likely. This way they can either budget it into their schedule, or at least hold their team accountable.

If you or your team doesn’t have at least 15 hours a month to devote to various work on the website, you may want to look into other forms of marketing instead.

Feedback From Winston Salem & Greensboro

Alex Garcia, Bold

The difference in the site was significant after Brian started making changes — we looked at our Adsense numbers and saw a huge jump in traffic.

Andre Bass, A-1 Renovation

Brian listens well with his clients and provides quick results. Phone calls from the website are consistent and drive a lot of our business since working with him.

Troy Hurst, Planet Reflex

Brian did a tremendous job in shooting a series of video segments, to help promote my business. He was punctual, flexible in creating different video shots and patient, as we did several segments which required re-taping and edits. I would highly recommend Brian and applaud his creativity, attention to detail and production talent and will use him again for future work. Thanks, Brian!

Yamile McBride

Brian is very knowledgeable and passionate about anything he does. He has helped our company find ways to grow using powerful tools that make life simpler. He knows data and why we were not getting the results we were looking for. One thing is to know how to market another is understanding what that translates to. He goes above and beyond finding the best solution for his clients and for that I am confident in our continued growing relationship.

Felicia Jones – Koda’s Plea

As a volunteer web developer for our nonprofit Koda’s Plea, Brian has taken this role seriously by using his graphic design skills and technical computer skills to create, design, implement and monitor Koda’s Plea website. At any time if I see a need pertaining to our website Brian is always eager to assist and completes the task within 24 hours. Brian has shown me that he is a natural leader in developing our website and I am proud to have him to be a part of our volunteer team and has my highest endorsement/recommendation for any company seeking a web developer. Thank you Brian.

Nelson S. – Nissen House

Brian’s advice and explanations were more thorough and thoughtful than I’d expected, and he is very generous with his time. Thanks a million for the help!

Stephen Bagby, Cool Breeze 1250

Brian at The SEOptimist was a game changer for us. His blog posts are relevant and have helped us move up on the organic searches. We highly recommend Brian.

Kim Harvell – Pure And Light Minerals

Brian is so great to work with! He’s very versatile in his knowledge of ‘how to’ and has helped me in many areas of my business. He always takes the time to explain things to me so that I understand how they will help grow my customer base. His skills will help ANY company “locally” whether local in Winston or local in other states. I have recommended him to other entrepreneur friends and highly recommend him to you too!

Ian McIlwraith

Not only was his work high quality, but he offered valuable & easy to understand insights and tips into continuing to boost the SEO performance of the site moving forward. I highly recommend The SEOptimist for the SEO needs of any small business!

Kristie Staton – Creative Force

It is refreshing to work with a professional who is on top of his game. Brian Watkins knows his craft in SEO. I was privileged to have collaborated with him on a number of projects. Search engine optimization can be very complex, but Brian has such a strong grasp that he is able to explain it in laymen’s terms. What’s even better is his ability to approach the work so that businesses can actually achieve results after engaging with him.

Joshua M.

Clear SEO explanations spoken like a person and not a marketing person trying to dazzle with flashy language and metrics no one can understand. Brian’s advice made an obvious difference once we implemented it, both in terms of visitors and phone calls.