There are a lot of IT firms, phone book companies, and even direct mail companies jumping into the web game as marketing evolves. In some cases they legitimately want to change career paths and diligently learn what’s needed to do it well.

Unfortunately, most of the time it ends up the worst interpretation of the “jack of all trades” saying, with emphasis on “master of none.” In this week’s video I talk about some firsthand experiences I’ve had with this in action, and why the aforementioned types of business should really never be where a business looks to get its web marketing done.