Most hosting is pretty cheap, and all it has to do is hold your website files, right? So it’s pretty much all the same?

You’d be surprised. As we cover in our video, simple hosting packages work when you’re on a tight budget and simply need a way to be online at all. But beyond that, there are a few specific scenarios where the extra features that come from premium hosting make a huge difference. If your website is a big way you spread the word and acquire new clientele, you owe it to yourself to explore those options.

Two major takeaways from the video as web hosting goes.

1. Promotions and viral content can crash your server. Cheaper shared hosting relies on its customers having small sites that don’t get much traffic, and certainly not in large bursts. The server’s resources are therefore spread over so many websites that if you start a paid promotion that successfully drives a lot of traffic to your site at once, such as a webinar with a big audience or successful ad, sometimes the server will be overloaded and crash.

All those folks that tried visiting won’t get anyway, which is embarrassing for the perception it creates. And if ad dollars inspired their click, it’s wasted ad spend.

2. Cheap hosting has less security and usually no auto-backup options if your site is hacked or corrupted. Having used my share of cheap hosting years ago for personal projects, I can tell you that while it’s easy on the pocketbook, you’re also pretty much on your own when things go wrong. If it’s a fault with their actual servers, like a crash or bug, you can call and they’ll fix it.

But if your site gets malware, gets hacked, or otherwise gets corrupted beyond what you know how to repair, they’ll offer their sympathy and try to sell you “upgrades” that at that point are too late. Advanced hosting solutions like Siteground and WP Engine (not affiliate links) tend to use more security throughout their servers, and have packages with daily backups of your site. So if it goes down, gets corrupted, etc. you can have it back up in a couple clicks.

Again, if your business depends on your website to run, this is huge. There’s no bigger gut punch than to one day see your site is down or messed up out of the blue and feel like you don’t know what to do to solve it. Meanwhile the public is headed there, and sees whatever they see.

Your website can be the digital face of your brand, but only when it’s working correctly. In summary, choosing a reliable web host is as important as the content within the site itself.