Content-Based

Winston Salem SEO Solutions

(336) 265-7308

Modern SEO That Endures

We’re always testing and measuring. Always refining our approach.

You probably do a lot of marketing for your business to be competitive. Since you made it to this page, you already know that if you aren’t ranking locally you’re missing a huge opportunity to do that.

But finding an SEO expert is about a lot more than a site that ranks well and has a bunch of fancy tools.

What you really need is a combination of technical skills with a mastery of language and other elements needed for a site’s success — beyond simply whether it shows up in a search in Winston Salem.

The Goal of Our SEO Campaigns

Having worked in various agencies for years, including leading teams of people as a marketing director, I’m familiar with managing deadlines and various aspects of what it takes for a website to be successful.

As rewarding as those experiences were, I had a couple nagging goals and it started becoming clear I’d have to do my own thing to accomplish them.

These were those goals:

  1. Remain hands-on and very in-tune with a smaller collection of Winston Salem clients where we could work as a team to build something powerful.
  2. Find ways to be a resource for those who can’t work with me, whether because of budget or geography.
  3. De-mystify SEO with honest, straightforward programs and content.
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Local, In-House SEO Work

All suggestions, content, and site changes involved in my SEO campaigns are done by me or my personally-groomed team. You won’t have to worry about timeline issues from outsourced content, or that content strategy we discuss will be lost in translation to someone else.

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Professionally Written Content

SEO copywriting needs to be specific, demonstrate real expertise about your business, and properly address what drove the user to your site in the first place. Missing the mark here makes rankings irrelevant. Writing isn’t a secondary skill here.

Free Up Time & Improve Revenue

Networking, direct sales, and email marketing are all effective, but time-consuming. With a well optimized website you can generate leads more consistently with less of your personal time.

Simple, Reliable SEO Reporting

We meet each month to discuss progress, with clear, fully explained deliverables. The goal is never to confuse, distract, or deflect. I want my clients to understand what’s happening and feel good about it.

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Let’s Talk!

(336) 265-7308

Industries I’ve Worked Ongoingly With and Would Love To Talk To:

Service-Based:

  • Construction & remodeling
  • Professional cleaning companies
  • Law firms
  • Dentists
  • HVAC companies
  • SaaS companies
  • Home inspectors
  • IT services

Product-Based:

  • Cosmetics retailers
  • Audio gear (home and car)
  • Sign companies
  • Tech products & gadgets
  • Trucking companies
  • Theatre productions

Success Stories From Winston Salem & Greensboro

★★★★★

“It is refreshing to work with a professional who is on top of his game. Brian Watkins knows his craft in SEO. I was privileged to have collaborated with him on a number of projects. Search engine optimization can be very complex, but Brian has such a strong grasp that he is able to explain it in laymen’s terms. What’s even better is his ability to approach the work so that businesses can actually achieve results after engaging with him.”

-Kristie Staton, Creative Force

★★★★★

“Brian at The SEOptimist was a game changer for us. His blog posts are relevant and have helped us move up on the organic searches. We highly recommend Brian.”

-Stephen Bagby, Cool Breeze 1250

★★★★★

“Not only was his work high quality, but he offered valuable & easy to understand insights and tips into continuing to boost the SEO performance of the site moving forward. I highly recommend The SEOptimist for the SEO needs of any small business!”

-Ian McIlwraith, McIlwraith Enterprises

★★★★★

“Brian listens well with his clients and provides quick results. Phone calls from the website are consistent and drive a lot of our business since working with him!”

-Andre Bass, A-1 Renovation

FAQ For SEO Campaigns

How long does SEO take to work?

It’s a little different with every campaign, but generally 3 months is where we start seeing some early meaningful wins, and by 6 months our efforts have compounded into something that drives leads demonstrably. I generally tell folks, especially in competitive industries, that if you’re not willing to invest 3-6 months in SEO then it’s probably not a good fit. That’s not to say there won’t be any results prior to that point, but having the right expectations going into this greatly affects the win for everyone.

How often do you send reports?

Generally, once a month each time we get together. I can report more frequently if needed, but I know your inbox is probably crowded enough. Some agencies advertise daily reports, but in my opinion that’s a time-waster since meaningful changes aren’t happening that fast and it ends up being a ton of email for you.

Long term contracts?

I generally ask folks I work with to commit 3-6 months at minimum to the campaign. I don’t lock people in longer than that, and some of my core clients have been with me month-to-month for over 5 years.

Are there startup fees?

No. When I give you a quote, the price is the price. There are no hidden fees, and the setup needed in the first month is accounted for in the program rates.

What does getting started look like?

Once you reach out we’ll set a meeting to discuss your goals, what you’ve already done with the site, and so you can learn more about me. If what we discuss feels good to you, I’ll get you an estimate with an agreement. Often we settle that and the deposit in our first meeting together, where we’ll dig into content strategy and set some 30 day expectations.

Programs are month-to-month, with fees due the same date each month. Generally we meet roughly that date each month to go over the last 30 days of work and plan the following month.

Do the SEO campaigns include blog posts?

While blogging each month purely for SEO isn’t as necessary as it once was, I do make sure there is new content added to your site each month. Sometimes that will be a few blog posts, and other times a mixture of that and additions/tweaks to core site pages to keep things fresh and relevant.